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Artwork Guidelines


We accept artwork in various formats such as camera ready art (black and white PMT) and digital artwork files, including: JPG, EPS, BMP, GIF, PNG and TIFF formats. All text should be outlined. Your artwork can be sent as an e-mail attachment to  (EPS is preferred because it produces the best image quality), please include your company name and PO# in the subject line or you can mail your camera ready art directly to us. The minimum resolution recommended for artwork is at least 600 x 800 pixels. Don't have a logo? We can also imprint your products with various font types as well. Contact us if you should have any questions regarding artwork formats. 


PMS (Pantone Matching System) Colors:

If your art contains PMS colors, please specify the PMS color and numbers with your order to ensure accuracy of your original artwork.


We will provide you with a PDF "proof" via e-mail for your review and approval before your order is put into production at no cost. If you need an item with an imprint of how your artwork will appear on a product, please contact us for pricing and requirements. We can also create a "virtual" sample for your review with your artwork as well to give you a representation of how your product will look prior to production. Let us do the hard work for you!


If you have any questions regarding art requirements please contact us via e-mail or by phone and we will gladly assist you.

Decorating Terms

Ad Copy:  Your logo, message or other information that will be imprinted or decorated by other processes to promotional products.


Bleed:  When the copy runs all the way to the edge of the imprint.  

BMP File:  The BMP file format, also known as bitmap image file or device independent bitmap (DIB) file format or simply a bitmap, is a raster graphics image file format used to store bitmap digital images.


Branding:  A hot die imprint that is normally burned into wood or leather.

Camera Ready Art:  Artwork that is suitable for photographic reproduction.

Color Separation:  There are four common separations: magenta, yellow, cyan and black. A camera or laser scan technique is used to produce these separate colors.

Deboss:  A machine presses a die into the surface of the product material which results in a depressed imprint.

Decal:  Your artwork is made on a transparent decal and is then applied to the product.

Die Struck:  A reverse die is made of your imprint and then it is struck by a machine onto a metal surface.

DPI:  Dots per inch. also known as pixels per inch.

Emboss:  A machine will press a die into the surface of the material that results in a depressed area around the imprint which will make the imprint appear to be raised.

Embroidery:  Your logo is digitized into a "tape". The machine reads the tape to stitch your logo onto the surface of the item. The price to embroider is based on the stitch count. Please note that PMS colors cannot be embroidered.

EPS File:  Encapsulated Postscript - a file format that captures precisely text and image information and is the most reliable method for reproducing your artwork.

Four Color Processing:  Four colors are layered on top of each other (magenta, cyan, yellow and black) to create a full photo quality color image.

GIF File:  Graphics Interchange Format - a type of bitmap image file. 

Line Art:  A black and white illustration that is of reproduction quality.

Pantone Matching System (PMS):  A color scale that precisely matches colors for the printing process. PMS colors have a coded number which indicates which inks to mix for the desired result.  

PNG File:  Portable Network Graphics is a raster graphics file format that supports lossless data compression. PNG was created as an improved, non-patented replacement for Graphics Interchange Format (GIF), and is the most widely used lossless image compression format on the Internet.

Silkscreen:  Colored ink is pressed through a fine screen to leave a flat painted imprint on the surface of the material.

Product Samples:

A sample product with a random imprint is also available at no charge unless otherwise noted. We recommend obtaining a sample before ordering to ensure it meets your requirements regarding size, product material and colors.

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